As a business owner or product manufacturer, you already know the important role labelling plays in the packaging experience for consumers. In fact, 54% of surveyed consumers say that they read a product’s label the first time they buy that product. Without an enticing and accurate label, your product will likely stay on store shelves for much longer than necessary.
But what exactly makes a great label? There are many different options offered by labelling companies, but not every label is ideal for every product. For products that must include extensive information (e.g., many pharmaceuticals, personal care and cosmetic products, supplements, and other items), it can be challenging to fit all of the text on one label. But without that information, your product might not be compliant with regulations. What’s more, you may not even have the room left over for brand messaging or necessary marketing language.
Booklet labels are the answer. These unique labels offer an impressive amount of real estate, allowing you to include the text you need without sacrificing the design aesthetic of your product. A booklet label is a type of extended (or expanded) content label used for packaging purposes. Instead of having all the text be initially visible to the eye — and thus take up valuable space — booklet labels have multiple folded panels that can be revealed. Booklet labels have all kinds of applications, from chemical products and pharmaceutical medications to edible items. These kinds of labels can be used to include valuable or essential health information, brand backstories, recipe ideas, multi-language data, or other kinds of promotional or unique content.
One of the most obvious advantages this type of label provides is a staggering amount of extra space. Whether you need more room in order to include information that meets compliancy standards or you want to include content that helps you to connect with consumers on a more personal level, booklet labels can offer a way for you to do so with ease. The fact that a booklet label will make for a less complicated and cluttered design can also improve your brand perception and make the consumer experience a bit more exciting and interactive.
Booklet labels also allow all consumers to gain access to the same information right off the bat. While QR codes and other e-labels can appeal to tech-savvy customers, providing all of this information without adding the extra step of scanning or visiting a website will appeal to consumers regardless of demographic or technological ability. Rather than limit access, you can offer the same deals and discounts, product information, or fun perks to every customer — and improve brand recognition and customer loyalty in the process. Are you ready to learn more about how this type of label can take your product to the next level? Our booklet label experts can help you decide on the right type of extended content label for a given item and guide you through the design and printing process. In the end, you’ll have a superior label fit for your superior product. To get started, please contact us today.
